The 2010 Gratitude Index
We’re happy that our growing community at Thankfulfor.com has been flourishing for just over a year now. The daily posts, photos and feedback touch us everyday, so we decided it was time to take a closer look at what we have - and to actually see what our community is most thankful for.
So, we anonymized a percentage of our public posts and analyzed the data - and the results are in! We’re thrilled to announce Thankfulfor’s Gratitude Index for 2010.
Our analysts identified over 40 separate themes, which we then grouped into 10 overarching topics, as seen in the diagram (beautifully illustrated by JESS3). From a sampling of twenty-five thousand posts, we can see specific trends of the things people feel most compelled to post in their gratitude journals on a daily basis.
At the top of the list, the winner by a very large margin, is people. Within this category, friends topped the list, but family was a close second. “People” also included random people who crossed paths, good samaritans, volunteers, teammates, American soldiers, medical professionals, teachers, celebrities and others (even a few politicians!). Over 45% of all the posts sampled expressed gratitude for someone. That warms our hearts for sure.
Our second broad category included posts that referenced some type of personal experience or things that referenced “self”. Almost 20% of posts included the description of some life experience including enjoyment of holidays and new experiences, or things like the ability to do something, courage, personal opportunities, memories, inner strength, accomplishments, talents, intuition, good or improving health, intelligence, intuition, resilience, and much more.
Almost the same percentage of posts included gratitude for life itself including themes such as hope, inspiration, beauty, the universe, time, moments, weekends, weekdays, spirituality, religion and god.
Fourth down on the list are things. The majority of this category is a natural, as it is what sustains life and is a large part of most people’s day to day activities - food. And drinks too. Never a day goes by without posts with detailed descriptions of fresh fruit, vegetables, gourmet meals, comforting tea, celebratory wine or desserts and much more. But this category also includes possessions such as clothes, cars, comfy beds and couches, homes and backyards, bicycles, running shoes and much more.
You can read about the rest of the top 10 results and download the entire report from here: http://thankfulfor.com/pages/gratitudeindex
During this season of gratitude, we hope you take a few moments to tell us what you are thankful for, and perhaps consider making it a year-long habit. Next year at this time, as you have your entire 2011 journal to look back upon, you’ll be thankful you did.
All media inquiries - please email jc@thankfulfor.com.
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